The story of the Fabbri Company began in 1905 when Ferrara-native Gennaro Fabbri and his wife Rachele took over an old general store in Portomaggiore, which was in close proximity to a wild black cherry orchard. One day, Rachele picked the cherries and slowly cooked them and semi-candied them in copper pots. She transformed the cherries into a wonderfully delicious treat that soon became known as the Amarena Fabbri.